Switch Concepts is a technology provider. We provide adserving technology to online publishers that have display advertising on their websites. The adserving engine that Switch has created does not use, and is not aware of, any sort of personally identifiable information.
What a cookie is
A cookie is a piece of information in the form of a very small text file that is placed on an internet user's hard drive. It is generated by a web page server, which is basically the computer that operates a website. The information the cookie contains is set by the server and it can be used by that server whenever the user visits the site.
A cookie can be thought of as a browsers identification card or memory bank. It tells a website when it is being viewed by a browser that has viewed it previously. A cookie can only be read by the website that created it or by the user themselves.
Our cookies do not gather any personally identifiable information. They do not track an individual. They relate directly to a browser.
If you would like to learn more about cookies and how they are used you may find this website useful: http://www.aboutcookies.org/
What a cookie is used for
Our cookies are used by our clients to improve the quality and relevance of the advertising being displayed to each visitor. For example, if you visit a particular website and you receive a cookie from that website, you may be shown an advert from that website when you are elsewhere on the internet, as the cookie helps to identify you as a customer.
Different types of cookies
You can view the cookies that our technology uses here.
Changing your preferences
If you are interested in changing how adverts are supplied to you then this needs to be done whilst you are using your internet browser and in response to adverts that you see at that time. You should be able to set your preferences on every website that you visit that has display advertising. The method by which you do this will vary on each website you visit.